A Beloved Asheville Plant-Based Cafe Pivots to Stay Afloat Post-Hurricane

Rosetta Star was a social entrepreneur way before it was cool. Many of you have asked me of a way to support folks in Western North Carolina hit hard by the storm. Here’s a great one.

I have known Rosetta since middle school. She had dyed hair, cool tattoos, and a pet rat named Zelda. She encouraged me to be who I was even before I knew who I was.

For more than 20 years she has championed vegetarian and vegan dining in Asheville and has always offered free food, regardless of people’s ability to pay. Simply put, she is the real deal.

I have seen her feed the hungry, speak for those whose voices we don’t often hear, and build community… especially during times of crisis like during COVID and now in the aftermath of Helene.

Great to see her getting national attention as she pivots her enterprise again to feed the hungry and stay afloat as a small business.

I can’t think of a person who better represents Untraditional Philanthropy and our approach. As you think about end-of-year giving consider a donation, link to the Guardian article about Rosetta and her restaurant is here and the link to make donations to her restaurant is here.